Friday, April 25, 2014

PARMA Licensing Brings Repertoire to New Nintendo Ad


The latest project from PARMA Licensing is generating buzz in the gaming world, as one of Nintendo's beloved characters gets catapulted to new heights thanks to an inventive re-imagining of Verdi repertoire.

The PARMA team helmed the arrangement, recording, and post-production in a national broadcast advertisement for the new Kirby: Triple Deluxe game for Nintendo 3DS, which sets gameplay excerpts to a reworked "Dies Irae" from Verdi's requiem.

New, Kirby-centric lyrics scroll across the screen sing-along style, inviting viewers to try out their opera abilities in an ode to the tougher side of everyone's favorite pink puff.

The live recording utilized a 36-person choir and 65-piece orchestra, and it has caught the ears of gaming bloggers across the web, including TechnoBuffalo. (http://www.technobuffalo.com/2014/04/21/kirby-triple-deluxe-epic-commerical/)

Nintendo Life goes on record writing, "We've seen some terrific TV commercials in our time...but this new offering for Kirby: Triple Deluxe is right up there with the best." (http://www.nintendolife.com/news/2014/04/nintendo_gets_dramatic_in_new_kirby_triple_deluxe_tv_commercial)

We're rooting for a mash-up of Mozart and Mario Kart next.

Click here to view the commercial: http://youtu.be/Z4hbM1iig_E

PARMA worked in conjunction with Beverly Hills-based scoreAscore and Leo Burnett of Chicago for this project.

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